On December 14, 2024, Toyota Iraq dealers gathered at Erbil Rotana Hotel to participate in the annual Kaizen Festival. This distinguished event, organized by Toyota Iraq, provided an opportunity to highlight the achievements of its dealers and their application of continuous improvement principles. SAS Vehicle Trading and Services Company Limited, alongside Toyota Iraq dealers such as Jehan Motors, Al-Baaj, and Al-Emlaq Al-Ahmar, played a central role in this in-person event.

The Kaizen concept focuses on the philosophy of "improvement towards better," which is considered the cornerstone of Toyota's production system. Through this philosophy, SAS Company affirms its commitment to continuous improvement to deliver the highest standards of quality and excellence. This approach embodies the company's vision in enhancing and elevating performance levels, achieving efficiency, and providing an exceptional driving experience for its customers.

SAS Company achieved honorable accomplishments during the festival, securing advanced positions across various categories. The Lexus brand achieved second place in the sales category and first place in the after-sales services category, while Toyota brand secured third place in sales and second place in after-sales services. These achievements represent a testament to SAS Company's commitment to implementing Kaizen standards and Toyota's vision, highlighting its efficiency in sales and after-sales services areas.

Commenting on this participation, Mr. Salar Al-Bebany, Managing Director of SAS Company, stated: "At SAS, we are proud to be part of this inspiring event. These achievements are the fruit of our teams' efforts and their dedication to implementing the Kaizen philosophy. We always look forward to continuing innovation and achieving success, enhancing our vision towards providing the best solutions and services to our customers, and achieving the highest quality standards in all areas of our work."

The Kaizen Festival represents more than just a competition; it is a platform that brings together Toyota Iraq dealers to exchange experiences, promote innovation, and celebrate continuous improvement that leads everyone towards a better and brighter future.

As the curtain falls on the 2024 Kaizen Festival, Toyota Iraq dealers' commitment to continuous improvement and innovation remains the foundation for achieving excellence. This event confirms that the Kaizen philosophy is not just a vision, but a way of life translated in every step towards providing distinctive experiences for customers and establishing new standards in the automotive world.